Hasbro x SuperPlay – Candy Land Character Creation

Official Hasbro Collaboration – Stylized 3D Character Development | Candy King & Grandma Nut

During my time at SuperPlay, I worked on an official collaboration with Hasbro’s iconic Candy Land franchise, where I was responsible for translating two beloved board game characters – Candy King and Grandma Nut – into stylized 3D characters that seamlessly fit the colorful and playful universe of the mobile game Dice Dreams. I led the full production process from start to finish, including 3D modeling in Maya, texturing in Photoshop, and optimizing the characters for mobile performance while maintaining visual consistency across the game.

My goal throughout this project was to remain faithful to Hasbro’s original IP while adapting the characters to match SuperPlay’s distinct stylized art direction, with a strong emphasis on bold shapes, saturated colors, clean topology, and appealing character design. This collaboration allowed me to translate finalized 2D concept art into expressive 3D assets, maintain cohesive visual language across multiple characters within the same universe, and successfully balance creative interpretation with established brand identity.

This experience significantly strengthened my skills in stylized character creation and deepened my understanding of working with globally recognized IPs, while upholding both artistic integrity and production quality.